The Challenge
Ziriguidum was created to bring the energy of a traditional 'roda de samba' (samba circle) from Rio de Janeiro to Auckland, New Zealand, creating a space for both Brazilians and locals to connect through music and culture.

The challenge was to translate this cultural experience into a strong visual identity and consistent communication that felt authentic and engaging for a diverse audience.

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The Strategy
We worked alongside producer and musician Leandro Vasques from the beginning of the project, helping define the brand direction, visual identity and communication approach.

The focus was to balance the Rio de Janeiro inspiration with the Auckland events scene, ensuring clarity and cultural authenticity.

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The Solution
We developed the visual identity for Ziriguidum and supported the project with social media management during key campaign periods.

We also collaborated with the production team on event coordination and venue partnerships.

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The Result
Ziriguidum has become a recognised cultural event in Auckland, building a strong community around Brazilian music and creating an authentic samba experience for both Brazilians and locals.