About
Leticia Santos
Leticia Santos hails from Rio de Janeiro
(One of the most important cities in the Marketing field in the world), Brazil, and has been immersed in the Marketing and Communication industry for almost 20 years.
Leticia Santos is a marketing and communications professional with more than 17 years of experience helping businesses build stronger brands and connect with their audiences.
Originally from Rio de Janeiro, Brazil, Leticia began her career at just 14 years old, promoting events and learning first-hand how effective communication can influence people's decisions.
Over the years, she has worked across advertising agencies, television, radio, events and digital marketing, both in Brazil and Aotearoa New Zealand. This diverse experience allows her to combine strategic thinking with practical solutions tailored to businesses of all sizes.
Her work with globally recognised brands including Coca-Cola, Unilever, Heineken, Rock in Rio, Village Mall and GL Events, for example, helped shape her expertise in branding, customer engagement and strategic communication.
Today, Leticia leads Let's Communicate, helping businesses strengthen their visibility, build meaningful relationships with their audiences and grow through marketing that is both strategic and authentic.
Industries we work with
From professional services and education to hospitality, health and fitness, events and service-based businesses, we've partnered with organisations across a range of industries.
Whether you're launching a new business, growing an established one or looking for a clearer marketing strategy, we bring practical experience that helps businesses build stronger brands, connect with the right audience and grow with confidence while staying true to who they are.
These are just a few of the companies we've had the pleasure of partnering with. We're proud to showcase them as part of our portfolio.
About
Let's Communicate
At Let's Communicate, we believe great marketing starts with genuine connection.
Inspired by the values of Te Ao Māori, including manaakitanga (care and respect), whanaungatanga (meaningful relationships) and kotahitanga (working together), we build marketing strategies that are authentic, culturally aware and aligned with your business goals.
We take the time to understand what makes your business unique and translate that into clear communication that resonates with your audience.
Whether through branding, social media, websites or marketing strategy, our goal is simple: to help your business become more visible, more trusted and more memorable.
We listen carefully, communicate clearly and focus on practical solutions that help businesses grow with confidence.
Our values:
Genuine Communication
We believe trust is built through honest and authentic communication. Clear messaging helps customers understand your value and feel confident choosing your business.
Attention to Detail
Small details shape how customers perceive your brand. From visual identity to customer experience, we pay attention to every element that contributes to your success.
Relationship and Learning
Strong partnerships create stronger businesses. We value collaboration, continuous learning and building long-term relationships with our clients.
The name "Let’s Communicate" came from a play on the founder's name, Leticia, who often goes by "Let." So we thought, "Let’s!" (as in "Let's go!").
Adding "Communicate" was easy because communication is at the heart of what we do.
Symbol
Our symbol is a fern and represents the diversity and flexibility of communication, just like how there are many different species of ferns.
It's full of water, which helps it spread. Similarly, we believe effective communication can spread and lead to great results.
Colours
We chose our brand colors to reflect our flexibility and customized approach in strategy, planning, and communication services.
We use natural shades of green to symbolize growth and renewal, pink for warmth and human touch, and blue for security, expansion, and depth.
This mix of colors brings a sense of lightness, modernity, and versatility to our brand.
Logo
Our logo reflects the heart of Let’s Communicate. Alongside our name, the apostrophe is inspired by the New Zealand silver fern, a plant that holds deep meaning in the country we call home.
For us, the fern represents communication. Rich in water, it grows and spreads with ease, much like the way clear, meaningful communication creates connections, builds relationships, and leads to lasting results.
At Let’s Communicate, we believe that good communication has the power to grow ideas, strengthen brands, and open new opportunities.
