About
Leticia Santos
Leticia Santos hails from Rio de Janeiro
(One of the most important cities in the Marketing field in the world), Brazil, and has been immersed in the Marketing and Communication industry for 17 years.
She kicked off her career at the age of 14, promoting events for a club catering to youths aged 11 to 17, spreading the word about the venue's happenings. By the age of 36, she had ventured through major advertising agencies, television, and radio, not only in Brazil but also in Aotearoa-New Zealand.
With her educational background solely focused on Marketing and Advertising, Leticia, a perpetual learner, has a fervent passion for branding.
She firmly believes in the potency of genuine communication for effective sales, a belief solidified through her extensive work with renowned brands such as Coke, Unilever, Heineken, Rock in Rio, Village Mall, GL Events, among others. Her tenure with these brands provided her with the expertise to craft branding strategies for companies across diverse sectors.
Presently, Leticia and her team, spanning between Brazil and Aotearoa-New Zealand, share their wealth of experience with brands worldwide.
About
Let's Communicate
At Let’s Communicate, we respect and uphold the principles of Te Ao Māori, and for that reason we embrace the power of genuine connection.
Grounded in values of respect, care, and integrity, we bring a uniquely Aotearoa approach to marketing where manaakitanga guides how we support our clients, and whanaungatanga shapes the way we build lasting relationships.
In a fast-moving world, we honour authenticity. Rather than pushing products or services, we craft strategies that highlight the mauri — the unique essence — of your brand. By weaving in personalised and thoughtful experiences, we help spark a genuine interest and emotional connection with your audience.
We believe kotahitanga
— working together in unity — is the key to standing out in today’s crowded marketplace.
Through culturally aware, detail-focused marketing, we aim not only to promote your brand but to uplift it in a way that reflects your values and connects meaningfully with others.
Let’s Communicate is here to help your brand stand out, stay true, and become irresistible.
Our values:
Genuine Communication
Your product/service will win over your customer if your communication is genuine and honest, yet always passionate and engaging.
Attention to Detail
The details of your business make a difference to the consumer, and we are attentive to that.
Relationship and Learning
We believe in the power of connection and how we can learn from each other through these encounters.
The name "Let’s Communicate" came from a play on the founder's name, Leticia, who often goes by "Let." So we thought, "Let’s!" (as in "Let's go!").
Adding "Communicate" was easy because communication is at the heart of what we do.
Symbol
Our symbol is a fern, a common plant in both Aotearoa-New Zealand and Brazil. The fern represents the diversity and flexibility of communication, just like how there are many different species of ferns.
It's full of water, which helps it spread. Similarly, we believe effective communication can spread and lead to great results.
Colours
We chose our brand colors to reflect our flexibility and customized approach in strategy, planning, and communication services.
We use natural shades of green to symbolize growth and renewal, pink for warmth and human touch, and blue for security, expansion, and depth.
This mix of colors brings a sense of lightness, modernity, and versatility to our brand.
Logo
Our logo is designed to show the creativity, clarity, and expertise that Let’s Communicate offers. It symbolizes our ability to create innovative and effective communication solutions.
At Let’s Communicate, we believe good communication is essential, and we're here to help you communicate better in a personalized and efficient way.
Our Stars
