The Challenge

Paula was in the early stages of building her beauty and aesthetics business in Christchurch, New Zealand. She had a clear vision for her brand but was unsure about how to communicate it in a way that felt aligned with the local market and her long-term goals.

She needed strategic direction to position her business properly before moving into design and branding.

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The Strategy
We started with a marketing consultancy process to define the brand direction. This included clarifying her positioning, target audience and the way her business should communicate within the New Zealand beauty market.

The goal was to create a strong strategic foundation before moving into visual identity development.

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The Solution
Once the strategy was defined, Paula returned to us to develop her brand identity.

We created a visual identity that reflected her vision of a beauty space that is delicate, welcoming and inclusive, while still feeling professional and trustworthy.

The design direction was focused on balancing softness with clarity, ensuring the brand communicated both care and credibility.

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The Result
Paula Renata Beauty & Co now has a clear brand direction supported by a cohesive visual identity.

The business is positioned in a way that reflects its values and creates a welcoming experience for clients in Christchurch, New Zealand.