The Challenge
Brunna was in the process of repositioning her aesthetic space, shifting from a purely beauty-focused service to a more holistic spa and wellbeing concept.

She needed clarity on how to communicate this new direction and how to reflect it in both branding and marketing.

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The Strategy
We developed a strategic marketing plan to guide the repositioning of the business and suggested a refreshed brand direction, including the addition of “Spa and Wellbeing” to the name.

The focus was to align the brand with a more calming, wellness-oriented positioning while still maintaining its aesthetic services.

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The Solution
We created a clean and minimal visual identity designed to communicate tranquillity, trust and transparency.

We also managed social media during the transition period, ensuring the new positioning was clearly communicated to the audience.

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The Result
Brunna Siquara Spa and Wellbeing now reflects a clearer and more cohesive brand direction, aligned with both aesthetic and wellbeing services, creating a stronger connection with its target audience.